Inno

Innovation comes from the Latin innovationem, noun of action from innovare, stemming from the Latin innovatus, pp. of innovare “to renew or change,” from in- “into” + novus “new”.

Innovation can therefore be seen as the process that renews something that exists and not, as is commonly assumed, the introduction of something new.

The central meaning of innovation thus relates to renewal. For this renewal to take place it is necessary for people to change the way they make decisions, they must choose to do things differently, make choices outside of their norm.

/Wikipedia: Innovation/

The quoted Wikipedia article went through serious innovation in the meantime, so the version above is not there anymore. Nevertheless we judge the quote as reflecting our view, so we will stick to it here.

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